Very Special Flowers
/ Retail Branding and Web / Identity, Branding, Website / HTML5, Ruby on Rails / Visit Site
West Village florist VSF serves up floral arrangements for New York fashion, corporate and individual customers. Their existing stencil flower logo reworked into a secondary, asterisk-style mark. The updated logo is paired with an equally simple site that features faint photographic movement and buttons that slide the layout to snapshot and ordering areas. The client manages changes through a browser-based interface to the backend database.