The Blue Fist
/ Political Branding / Multiple Campaigns / Logos, Web, Signage, Ads, Video, Direct Mail, etc.
We volunteered the design of a symbol for the Wisconsin AFL-CIO in their fight against the anti-union actions of their tea party governor. It shows Wisconsin as a revolutionary raised fist in Democratic blue, surrounded by an expanse of Republican red with Madison as a white star. The colors are bright, the lines jagged and bold keeping the message positive. The fist evolved from “Wisconsin-state-shaped” to a standard solidarity fist for CWA New Jersey.