Louie and Chan
/ Restaurant Branding and Web / Logo, Web, Stationery, etc.
Sitting between the neighborhoods of Little Italy and Chinatown this Manhattan restaurant and nightclub embraces a 1930s aesthetic. The graphic identity supports an era-specific story of friendship and cultural merging in the time of the discreet speakeasy—Chan inspiring the downstairs cocktail lounge and Louie the street level Italian restaurant and adjoining private dining room. The website features a custom reservation system for the private dining room.